Dawn Rise LAB is a flagship space that brings together the quiet precision of Japanese craftsmanship and the free spirit of American street culture. Inspired by eaves, torii, and simple forms, the design uses gentle contrasts and natural flow to express a calm duality. It invites people to slow down, feel, and connect with the brand in an honest, lasting way.
The heart of this project lies in expressing the brand’s spirit through space—quietly connecting people to the values behind it. In the beginning, the team spent time learning the founder’s story and came to see the brand not just as fashion, but as a reflection of craftsmanship and cultural awareness. The design blends Eastern calm with Western street culture. On the first floor, dark wood, torii gates, octagonal displays, and timber frames evoke a modern shrine, grounding the brand in ritual and identity. On the second floor, maple elements create a calm, immersive scene that highlights the brand’s creative and collectible nature. The result is a space that was well received by the client and allows visitors to feel the spirit of the brand through stillness, materials, and light.
