We reimagined the travel and retail space in the heart of Shinsegae’s Gangnam flagship through a gastronomic experience, curated wine and premium cellar, and a living mezzanine, anchored by a connecting central atrium. Moving past transactional retail, we envisioned an environment that comforts and invites customers to linger. By capturing the essence of a home—familiar, layered, and soft—we designed a retail space where ritual replaces routine. The material palette reinterprets 1950s mid-century glamour and luxury through a contemporary retail lens. Solid timber anchors the space, its warmth offset by brass and high-gloss lacquer planes. Deep jewel-toned upholstery provides tactile counterpoints, while reflective, mirrored surfaces multiply spatial perceptions and create space within space. More than a transitional space, the atrium is reimagined as an inviting social anchor—the core that radiates all light. This was underpinned by the conceptual framework of 'discovery as ritual,' where material contrasts, concealed reveals, and a circadian lighting system that mimic’s time’s rhythm transforms shopping into spatial storytelling.
Bio With recognition in branding, architecture, and interiors, we are a creative studio, not a specialised practice. Our work has been recognised and lauded by prestigious, award-giving bodies, with commissions spanning the globe. Our team of strategic thinkers and designers across all disciplines allow us to shape every touch point. Our designs are an opportunity to entertain a conversation with your guests. An invitation to interact and to contemplate, entertaining rituals and creating habits. It is an opportunity to tell your story and to tell a story that no one else is telling.
Other prizes 2025 winner, graphic design, packaging, dna paris design awards 2025 platinum, public space, japan idpa design awards 2025 platinum, cultural space & office, japan idpa design awards 2025 shortlist, retail, world architecture festival interiors 2025 2024 winner, residential interior, architecture masterprize 2024 shortlist, house of the year, frame awards 2024 shortlist, the living space, inde. awards 2024 2023 shortlist, interior designer of the year, dezeen awards china 2023 winner, bar, club, or lounge, ahead awards asia 2023 2022 winner, product design, red dot design award 2022 honoree, bar/lounge, interior design’s best of year awards 2022 shortlist, visual identity, restaurant & bar design awards 2022 2021 winner, bar of the year, frame awards 2021 winner, visual identity, restaurant & bar design awards 2021 bronze, best bar & restaurant, a&d awards 2021 shortlist, brand identity, spikes asia awards 2021 longlist, small retail interior space, dezeen awards 2021 2020 merit, dfa design for asia awards 2020 honoree, corporate cafeteria, interior design’s best of year awards 2020 shortlist, best bar and restaurant, a&d awards 2020 2019 winner, hong kong’s best new restaurant, t.dining best restaurants awards 2019 winner, top 20 restaurants in hong kong, t.dining best restaurants awards 2019 finalist, hospitality spaces — dining, design anthology awards 2019 finalist, commercial spaces, design anthology awards 2019 2018 winner, best hotel interior, international property awards (asia pacific) winner, best refit, monocle top 50 awards shortlisted, surface magazine travel awards winner, best new bar, the bar awards singapore 2018 merit, dfa design for asia awards 2018 winner, international restaurant branding, restaurant & bar awards winner, international restaurant interior, restaurant & bar awards winner, best of the best, professional interior design – hotel & resort – a&d trophy awards 2018
