OBLIVION

  • Prize
    Winner in Architectural Design - Hospitality
  • Company/Firm
    ALTER EGO Project Group
  • Lead Designer
    ALTER EGO Project Group
  • Architect
    ALTER EGO Project Group
  • Interior Designer
    ALTER EGO Project Group
  • Location
    Saudi Arabia, AlUla
  • Project Date
    2025
  • Project Link

The main idea of the OBLIVION hotel design by ALTER EGO Project Group is to provide a seamless and immersive journey through nature. From the architecture to landscaping, the hotel is created to be a luxurious oasis completely integrated into the desert. Its structures are inspired by the shapes and colours of the surrounding rock formations and dunes, and its materials and finishes were deliberately selected to look and feel as if they were part of the landscape. The buildings are made using green building strategies and are oriented to minimize heat gain while providing outdoor views.

The resort features luxurious amenities including the spa, pool area and gourmet restaurants, while honouring local arts, foods, and customs. The use of local resources and craftsmanship further enhance a sense of place. A unique cinema experience gives visitors the opportunity to enjoy movies under the starlit sky, admiring the breathtaking scenery. The thoroughly planned layout of the hotel ensures the guests’ cherished privacy. The villas are equipped with a private outdoor lounge decks and a swimming pool integrated into the landscape making guests feel completely at one with nature.

Bio
ALTER EGO Project Group is an internationally acclaimed, multi-award-winning architecture and interior design company. Over the past 20 years we have been creating and implementing large-scale projects around the globe – mansions and estates, villas and boutique hotels, private yachts, and jets.

We ensure a personalized approach to every project we undertake. We strive to employ materials in an original way, we search for exquisite and innovative solutions to develop a design which has a timeless form in a framework of superlative quality.

Other prizes
2023 1. BETTER FUTURE PARIS DESIGN AWARDS / Interior Design - International Residential – Villa / WINNER 2. IF DESIGN AWARD / Interior Architecture - Residential Interiors / FINALIST 3. THE INTERNATIONAL DESIGN AWARDS / Interior Design - Residential / HONORABLE MENTION 2022 1. THE INTERNATIONAL DESIGN & ARCHITECTURE AWARDS / Luxury Residence – Europe / WINNER 2. THE INTERNATIONAL DESIGN & ARCHITECTURE AWARDS / Luxury Residence – Global / FINALIST 3. THE INTERNATIONAL DESIGN & ARCHITECTURE AWARDS / Designer of the Year / FINALIST 4. BLT BUILT DESIGN AWARDS / Architectural Design - Hospitality / WINNER 5. BLT BUILT DESIGN AWARDS / Interior Design - Residential / HONORABLE MENTION 6. THE PLAN Award / Hospitality - Future / FINALIST 7. THE PLAN Award / Villa - Completed / FINALIST 8. THE PLAN Award / Interior - Completed / FINALIST 9. ARCHITECTURE MASTERPRIZE / Architectural Design - Hospitality / HONORABLE MENTION 10. OUTSTANDING PROPERTY AWARD LONDON / Architectural Design - Hotels Boutique / WINNER 11. LUXURY LIFESTYLE AWARDS / Best Luxury Hotel Architecture / WINNER 12. LUXURY LIFESTYLE AWARDS / Best Luxury Villa Interior Design/ WINNER 13. LUXURY LIFESTYLE AWARDS / Best Luxury Yacht / WINNER 14. THE INTERNATIONAL YACHT & AVIATION AWARDS / Interior Design - Concept Yacht / FINALIST 15. LEADING DESIGNERS AWARDS / Most Outstanding Premium Design Agency – Italy / WINNER 2021 1. THE INTERNATIONAL DESIGN & ARCHITECTURE AWARDS / Luxury Residence – Europe / WINNER 2. SBID INTERNATIONAL DESIGN AWARDS / Fit-out contractor of the year – Residential / WINNER 3. SBID INTERNATIONAL DESIGN AWARDS / Residential House - over 1 million pounds / FINALIST 4. EUROPEAN PROPERTY AWARDS / Residential Property Interior - Private Residence / WINNER 5. LUXURY LIFESTYLE AWARDS / Best Luxury Office Interior Design / WINNER 6. LUXURY LIFESTYLE AWARDS / Best Luxury Interior Design Studio / WINNER 7. LUXURY LIFESTYLE AWARDS / Best Luxury Villa / WINNER